PHONETIC PHITNESS®

Fitness ICON, TELLY® Award winning Author, and Armed Forces Master Fitness Trainer April Hartsook, proudly shares with you her branded apparel line of everyday activewear; PHONETIC PHITNESS® . Inspired by her Want Different Do Different® Health and Wellness Movement and the men and women of the United States Armed Forces.

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PHONETIC PHITNESS® combines stylish, trendy, custom made apparel with fun, active lifestyle vocabulary words.  “My goal was to not just create another fitness clothing line, but to help people make a statement of pride in WHO they are, WHAT they wear, and HOW they consistently choose to “Do Different” along their health and wellness journey.” AH.

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PHONETIC PHITNESS® incorporates the phonetic alphabet, which uses codewords that correspond to letters in the English alphabet.  The intention is to use these codewords to spell out words instead of using letters, since codewords are easier to hear, visualize and understand. The phonetic alphabet is currently used around the globe by military, police, law enforcement, fire and rescue, medical, aviation, and the nautical community. Not to mention our everyday use in telecommunications. 

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The Want Different Do Different® Health and Wellness Movement prides itself in tough love truths, honest communication, and teaching people of the globe personal accountability and responsibility for the choices they make in regard to their overall health and wellness.  PHONETIC PHITNESS® takes that same message to the next level by spelling out your favorite workout, fitness, and active lifestyle vocabulary words using the phonetic alphabet.

Communicating loud and clear your commitment to self and personal ownership of your health and wellness journey.

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PHONETIC PHITNESS®

communicating health and wellness objectives through stylish custom code worded apparel.

BE PROUD OF WHO YOU ARE

BE PROUD OF WHAT YOU WEAR

BE PROUD YOU CHOOSE TO DO DIFFERENT